Pacific Northwest High Performance Dressage
The foundation's aim is to bring high quality dressage riding, showing and training to the Pacific Northwest region of United States. For this project, they were looking for a logo to help establish the brand's visual identity as it gains presence at various events.
Minimalist and bold this logo for the foundation is simple, clean and strong. This design will visually hold up at any size and make printing and embroidering on coolers and saddle pads easy. Highlighting the profile of the horse head and neck, the horse is also framed by an abstracted silhouette of Mount Rainier, almost wearing it like crown or a mane. The text underneath uses a simple sans serif at the top and a strong serif font for the larger text to match the visual logo.